Brand Identity

We’ve helped develop many Brand Identities (& digital experiences) for clients, here is a showcase of some of our favorites:

The New Medina, an arts and innovation hub in North Africa

Clotelle, a media center to exchange real ideas.

Babiana, a socially responsible skincare company

Kulsum Tasnif, is a famous artist using her art to inspire beautiful souls.

Caesars Hot Sauce, is a producer & distributor of quality hot sauce and other products.

Women & Girls Lead Global

Women and Girls Lead Global is a global campaign about change inspired through film, pushing frontiers by telling unheard stories, and sharing voices in innovative ways. A global partnership between USAID, Ford Foundation, ITVS, and CARE. Women & Girls Lead Global were excellent at developing and sharing stories for girls around the world, but needed to tell their own brand story now.

1. HEAR:

The brand needed a major update as they were getting recognized for their great work and needed the branding and digital style to accompany that hi-level of excellence in social development. The team took inspiration from Adinkra symbols that told stories which reflected deep messages in Ghanaian culture. We modernized them to reflect: Action, Change, Film. We then researched immersive digital experiences that shared content simplistically with elegance for UX design.

Adinkra Symbols; Logo Explorations

2. CREATE:

We prototyped initial designs and kept evolving our creative developments due to feedback from the team and from our target audience. We wanted to get this just right, so we designed multiple options and colors in order to see how to best reflect the brand. We also designed the landing page wireframes with key mockups for the new UX design using our innovative digital rendering programs.

Brand Design Mockup

Logo Explorations 2.0

3. DELIVER:

We finally found consensus on a new brand direction that felt just right for what the client was looking for. Modern and sleek but abstract and creative enough to feel innovative. While symbolizing action and film very clearly. We then began to build everything digitally and bring it to life based on the finalized UX and Brand Identity.

See the final design and digital execution here at: http://womenandgirlslead.org

‘Her Stories’ final UX and Digital showcase

Interactive Map design showcasing ‘Films Around The World’

P.A.S.A.N. – Nigerian Govt.

PASAN is a union group of the Nigerian Government that represents all the workers of both houses of

parliament; In order to bring an inspiring branding and digital change to their organization they entered the House of GUL

1. HEAR: 

They wanted a new brand identity, look and feel that truly reflects their ethos. We interviewed their team and other Nigerians to inquire what they thought about the brand and how it could be improved. Identifying key brand messaging and design concepts

Original Logo of PASAN

2. CREATE:

We designed preliminary elements that reflected the brand. We kept the fist symbol from the original design but modernized it. During our research we included the colors of the House and Senate and the Black and Gold which are colors of the Nigerian coat of arms. Refining prototypes and copywriting for the logo and brand communications.

The Nigeria Coat of Arms

3. DELIVER:

After many iterations, we eventually decided on the final logo option which incorporated a modern take on the logo with elements of justice, service, honor and colors of the Nigerian parliament symbolized throughout the design. We created business cards, stationary, and brought it to life on the website which we were awarded to digitally develop as well

The new brand identity for PASAN

Charcoal & Woodz

Charcoal & Woodz was created in 2014 as a creative collaboration where social impact meets design and cuisine. Chef David’s vision for a restaurant to develop a unique concept and locally renowned designer and craftsman Geoff Williams came together to create an exciting design of a contemporary urban sports grill. From the reclaimed wood walls of an old local cabin to the sustainably sourced Ocean Wise seafood and partnership with Meal Share (www.mealshare.ca).

1. HEAR:

They had the idea but now had to creatively bring that idea to life with vision and purpose. They asked House of GUL to come up with branding identity, logo, fonts and digital experience. As well as multiple key consumer facing brand assets for the company. They wanted something that represented the natural and old western wood but with a modern and clean aesthetic.

2. CREATE:

We took inspiration from western inspired fonts and horse branding stamps to curate the logo design and font selection. Prototyping the design with the clients direction and our creative talent.

Brand name in approved typeface and colors

3. DELIVER:

The creative and digital executions were well received by both the client and their target market. The launch of this brand caught a lot of attention and they are already expecting to expand into other cities in the Canadian market.

See the final design and digital execution here at: www.charcoalandwoodz.com

See the New Menu options and design here at: C&W-BarMenuR2V2

Final Logo

Re/Max

RE/MAX is an international real estate company with offices all over the globe.

1. HEAR:

The Re/Max office in a suburb of Vancouver, Canada contacted the House of GUL to help design brand print design assets for their office to promote agent, Ross Cooper, and highlight the city of Powell River.

2. CREATE:

We created multiple brand design mockups showcasing the new look and feel for the office with a sleek modern typography and elegant photography.

3. DELIVER:

This brand brochure was printed with huge success. It is used for client facing engagement and various trade shows around the nation to show the sophistication of their real estate agency as well as the natural beauty of Canada.

To access the full Brand design visual booklet click here: Brochure_RossCooperR4v2

Team Canada – Alexandre Bilodeau | Peter Jurik

• Alexandre Bilodeau | Peter Jurik : A design collaboration to raise money for Canadian Healthcare

The olympics are a chance to showcase the world your talent, but everyday talent can be displayed with how you treat people and give back to the community. Gold medal olympian Alexandre Bilodeau and Peter Jurik worked with our team to help develop the print design for their upcoming fundraiser:

1. HEAR:

A simple and sleek print ready flyer needed to be designed for the attendees for an annual healthcare conference. The design had to embody a minimalistic approach as there was a signed graphic to accompany every card.

2. CREATE: 

We designed a simple black background with white font typeface. Which gave most of the attention to the signed graphic on the other side of the 2 sided design.

3. DELIVER:

Our team finalized the design with well known Canadian artist Peter Jurik and Gold Metal olympian Alexandre Bilodeau which included a great illustration and visual design ready for print production with our partners. These art prints were hand-signed by both and auctioned off at The CAPHC Annual Conference, held in Calgary, which is the largest annual meeting of the child and youth healthcare provider community in Canada.

The final print ready design with profits going towards Canadian healthcare.