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artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
Adobe Foundation
We were brought on by Laundry Service, a social media agency, to help lead all creative, content and design efforts for Adobe’s new foundation initiative called Project 1324. The mission of the Adobe Foundation is to support, connect, and amplify marginalized and underrepresented creatives who are using their skills for social change. We collaborated with the client, led internal production with 247LS and various artists and creators to bring content and ideas to life.
The brief was centered around, how do we showcase neglected stories and create narratives that are authentic to the artists and the brand? We came up with the idea of #CreativeImpact which highlighted creatives around the country who are impacting the culture by being their true selves.
This was the main concept across all mediums. We brought this idea to life through graphic design, social media campaigns and photo and video productions around the country. 10K of followers gained on social media in 9+months with an emphasis on premium content and paid media spend.
AGENCY
247LS
CREATIVE
Ali Godil
PHOTOGRAPHY
Tom Bender
Everette Bower
Seth McGinnis
PRODUCTION
John Petrina
Nelson Navarrete
Patrick Weishampel
Creative Concepts
Creative Direction
Art Direction
Social Asset Design
Photo Production
Video Production
The creative brief from Adobe was centered around, how do we showcase neglected stories and create narratives that are authentic to the artists and the brand? We came up with the idea of #CreativeImpact which highlighted creatives around the country who are impacting the culture by being their true selves. This idea highlighted and sustained the brand for years as the umbrella concept and main campaign for all touch points.
