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artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
Adobe Foundation
We designed the new brand identity, web design and web development for Even/Odd, a creative studio and production company based in LA and San Francisco. They wanted a design and experience that felt timeless, unique and clean while still having a bold and powerful message. We wanted to implement a bit of personality to this clean and minimal aesthetic.
The new brand identity was inspired by this concept of "Bold perspectives and the balance of opposites." Utilizing this creative direction throughout all touch points and brand story. We created a modular system based on opposite elements and complementary forces.
Combining serif with san serif, large text with small text, colors on opposite ends of the spectrum, and futuristic hieroglyphic icons that represent going out with art and coming inside with ideas. We amplified this message with a focus on visual treatment. Utilizing a 3D perspective tilt to showcase how inspiring work can actually change your perspectives and help see the world differently.
EVEN/ODD
Mohammad Gorjestani
Malcolm Pullinger
Justin Lomax
Genevieve Diaz
Hannah Fariss
Ashley Rodholm
Doug Mahoney
DIGITAL
Gabriel Rimmerman
Ada Banaszak
CREATIVE DIRECTION
Ali Godil
DESIGN
Ali Godil
Lucas Criado
Alina Derya Yakaboylu
Corinne Ang
PRODUCER
Janessa Narciso
FONTS
Pangram Pangram.
Creative Concept
Creative Direction
Design Direction
Brand Identity Design
UX/UI Design
Web Development
Combining serif with san serif, large text with small text, colors on opposite ends of the spectrum, and futuristic hieroglyphic icons that represent going out with art and coming inside with ideas. We amplified this message with a focus on visual treatment. Utilizing a 3D perspective tilt to showcase how inspiring work can actually change your perspectives and help see the world differently.
