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artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
Adobe Foundation
As the holy month of Ramadan was approaching at the end of March, Mojo created the first ever research strategy report on Young Muslim Americans and their thoughts, feelings and experiences about Ramadan. We designed this report into a beautiful and stunning website, with colorful expression and custom Arabic calligraphy.
There are 4 million Muslims in America yet the holiday is somewhat of a mystery in dominant culture and the Marketing world. So this report was conducted to help demystify that community.
Mojo reached out to us to help build the design direction, storytelling and overall creative concept of the report and how to visualize the Ramadan experience. So we came up with the idea of The Abundant Joy of Doing Nothing.
The creative direction and design direction is inspired by the joy and abundance of love in the community during Ramadan dinners. The joy of doing nothing. With Muslims whole lives turning upside down and related to the movement of the sun, we used the colors of sunsets and sunrises as inspiration for
the interactive website and intoxicating colors. With custom Arabic calligraphy and interactive sun animations as you scroll through.You can find your joy and learn about the culture.
MOJO SUPERMARKET
Siham Saleh
Eddy Cao
Ryan McDaid
Jake Herman
Qendrim Hoti
Mo Said
CREATIVE, DESIGN DIRECTION
Ali Godil
DESIGN
Ali Godil
Maram Al Refaei
Vama Gupta
DIGITAL
Jasmin Mikolaj
FONT IN USE
Gikit by Bonoit Bodhuin
Sohne by Klim Type
COVER PHOTO
Robbie Augspurger
Creative Concept
Creative Direction
Design Direction
Illustration
UX/UI Design
Web Development
