Worked with Kin studio in New York for a campaign concept and roll out project for Netflix and their new show featuring Colin Kaepernick called Colin in Black & White. We were tasked with two things - to come up with (1) creative concepts to help tell the story of Colin in Black and White + come up with (2) creative executions to help express how these concepts could come to life and spark conversation.
All assets were used to inform Netflix on how to best launch the show and communicate creative ideas. The two main concepts we presented were “Trust Your Power” - about finding strength in your own superpowers and individuality.
As well as “The Courage to Be You” - which speaks to the subtle bravery it takes every day just being who you are in a world that wants you to conform.