.svg)
artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
Adobe Foundation
We worked with NYC retail boutique, Society of Cloth, on their new SS26 campaign.We came up with the idea “Lost in the Garden”, for the experiential photoshoot. Leading creative direction and painting with the internal team.
Inspired by Mughal miniature paintings, my artwork served as a backdrop for this immersive world building. The divine garden of freedom acts as a bridge where models step out of the painting, moving from imagination into form. A conceptual elemental field where true lovers express themselves authentically and with total acceptance, lost in their own world.
We launched the campaign with an event launch in their Lower East Side flagship store.
The brief was centered around, how do we showcase neglected stories and create narratives that are authentic to the artists and the brand? We came up with the idea of #CreativeImpact which highlighted creatives around the country who are impacting the culture by being their true selves.
This was the main concept across all mediums. We brought this idea to life through graphic design, social media campaigns and photo and video productions around the country. 10K of followers gained on social media in 9+months with an emphasis on premium content and paid media spend.
SOCIETY OF CLOTH
Avni Goel
Nisha Khater
Adam Nordby
Shanti Basu
Ajaita Saini
Maithreyi Thukaram
HOUSE OF GUL
Ali Godil
Zain Khazi
Creative Direction
Painting
Set Design
