Gulistan

The Garden

The creative studio and art practice of artist and designer Ali Godil, working globally while based in Portland and New York. It's a vessel of universal love through creative expression. Using design, art and production as a modality for raising consciousness and joy.

Oregon & New York

10002

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houseofgul

.com

Unlock Beauty

We are the (globally conscious) creative studio,
artistic practice, and design shop of Ali Godil.

House of Gül

Beauty is the bridge between
the world of formless and form.

Ethics + Aesthetics

Be content with what you have; rejoice in the way things are.
When you realize there is nothing lacking, the whole world belongs to you.

Unlock Beauty

We are the (globally conscious) creative studio,
artistic practice, and design shop of Ali Godil.

House of Gül

Beauty is the bridge between
the world of formless and form.

Ethics + Aesthetics

Be content with what you have; rejoice in the way things are.
When you realize there is nothing lacking, the whole world belongs to you.

Adobe Foundation

SocietyOf CLoth

We worked with NYC retail boutique, Society of Cloth, on their new SS26 campaign.We came up with the idea “Lost in the Garden”, for the experiential photoshoot. Leading creative direction and painting with the internal team.

Inspired by Mughal miniature paintings, my artwork served as a backdrop for this immersive world building. The divine garden of freedom acts as a bridge where models step out of the painting, moving from imagination into form. A conceptual elemental field where true lovers express themselves authentically and with total acceptance, lost in their own world.

We launched the campaign with an event launch in their Lower East Side flagship store.

SOCIETY OF CLOTH
‍
‍Avni Goel
Nisha Khater
Adam Nordby
Shanti Basu
Ajaita Saini
Maithreyi Thukaram

HOUSE OF GUL

‍Ali Godil
Zain Khazi‍‍

Creative Direction
Painting
Set Design