We designed the new brand identity design, editorial design and campaign production for Kismat Tea Co. A new tea company revolutionizing chai by bringing authentic ingredients to western audiences. The creative concept we pulled from was inspired by old Bollywood posters, with their bold yet elegant type system and south Asian truck art, with vibrant colors and patterns working in harmony.
Started by 2 South Asian friends who felt the tea industry and the chai it was passing off to consumers wasn't authentic and wanted to do something about it.
Intoxicate your senses in a field of flowers with one sip. All it takes is one cup to transport yourself to royal palaces.
Brand Identity Design