We championed the re-brand, website, and campaign launch of the new USAID & ITVS project to use the power of documentary film to empower women globally. The program is called “Women & Girls Lead Global”, an international project to use art to inspire women.
We led the creative concepting, art direction and collaborated with the client team and our copywriter to bring the ideas to life for branding and through digital and social platforms.
We came up with the idea of “Her Story Is Unstoppable” and translated this to bold visuals and graphics for the new brand guidelines, website and campaign assets.
Brand Identity Design